Building a High-Performance Website for an MMA Gym
How we built BigB MMA's first-ever website with mobile-optimized design, perfect PageSpeed scores, and content management capabilities that even non-technical owners can update.
Client
BigB MMA
Challenge
BigB MMA had no web presence at all, despite having exceptional training programs and a growing reputation. They needed a mobile-first website that would be lightning fast, easy to update for non-technical staff, and designed to convert visitors into paying members.
Solution
We built a completely custom website using our modern tech stack (Astro, React, Vercel) with both light and dark modes, content collections for blogs and courses, and implemented structured data for better SEO — all while achieving near-perfect PageSpeed scores.
Services Provided
- Website Design & Development
- Mobile Optimization
- Performance Tuning
- Content Collections API Integration
- Structured Data Implementation
- Dark/Light Mode Theming
Consultant
Samuel Francis
Results
Launched BigB MMA's first website with near-perfect PageSpeed scores (98/100)
Implemented mobile-optimized design with dark/light mode for improved user experience
Created a content management system that even non-technical staff can update via simple prompts
Built integrated blog and courses sections using Content Collections API
Implemented structured data for enhanced SEO and search result appearance
Creating a Mobile-First Digital Presence
BigB MMA had established itself as a respected training facility with expert coaches and comprehensive programs, but they lacked any web presence at all. Our mission was to create a cutting-edge website that represented their real-world excellence, focusing especially on converting mobile users who make up the majority of their target audience.
The BigB MMA brand needed a digital presence that matched its excellent local reputation
Mobile-First Design with Theme Options
Understanding that most users would access the site on mobile devices, we designed a completely responsive, mobile-first experience. We implemented both light and dark themes to enhance usability in different environments:
Light Mode
Dark Mode
Mobile-optimized design with both light and dark modes for optimal user experience
Performance Optimization
A fast-loading website is crucial for user engagement and SEO. We implemented numerous performance optimizations to achieve near-perfect scores on Google PageSpeed Insights:
Near-perfect PageSpeed Insights scores ensure excellent user experience and SEO benefits
Advanced Technical Implementation
We leveraged cutting-edge web technologies to create a site that's not only beautiful but also highly functional:
Astro Framework
Built with the Astro framework for optimal performance, automatically stripping unnecessary JavaScript from pages
Mobile-First Design
Every aspect of the site designed with mobile users in mind, from navigation to content layout
SEO Optimization
Complete SEO setup including structured data for rich search results and optimal indexing
Content Collections for Scalable Growth
We implemented Astro's Content Collections API to create a scalable, type-safe content management system for the blog and courses sections:
The blog content collection provides a structured way to manage articles
The courses content collection allows easy management of training offerings
Structured Data Implementation
To enhance search visibility and enable rich results in search engines, we implemented comprehensive structured data:
Structured data implementation enhances search engine understanding of the content
Empowering the Client with AI
One of the most powerful features we implemented was enabling non-technical business owners to easily update their site through AI-powered prompting:
How Non-Technical Updates Work:
"Add a new course called 'Advanced Brazilian Jiu-Jitsu' with Coach Thompson on Tuesdays at 7pm"
The AI assistant helps create the new course entry with all required fields, formatting, and integration into the existing site structure.
This case demonstrates how our modern tech stack delivers exceptional value for clients beyond just having a good-looking website. By building with Astro, implementing content collections, and incorporating AI-powered editing capabilities, we created a website that's not only beautiful and high-performing but also empowers the business owner to grow their digital presence without ongoing developer dependency.
The website Crafting Clicks built for us is exactly what we needed — fast, mobile-friendly, and surprisingly easy to update ourselves. Our members love being able to check the course schedule and blog posts on the go, and we've seen a significant increase in new inquiries since launch.
Ready to Build Your High-Performance Website?
Let's create a custom solution that perfectly fits your business needs and empowers you to make updates without technical expertise.