Schema Markup Generator
Create structured data for your website to improve search engine visibility
Schema Markup Generator
Basic Information
The name of the product
A description of the product
The brand of the product
Media
URL of the product image
Pricing
The price of the product (numbers only)
The currency (e.g., USD, EUR)
Inventory
Product availability (InStock, OutOfStock, PreOrder)
Live Preview
Generated JSON-LD
application/ld+json{
"@context": "https://schema.org",
"@type": "Product"
}Possible Rich Result Preview
NOTE: The Schema Markup Generator is currently in beta and may not work as expected. We are working on it and will be adding more features soon.
What is Schema Markup?
Schema markup, also known as structured data, is a standardized format for providing information about a page and classifying its content. It helps search engines better understand your website’s content, leading to enhanced search results and improved visibility.
Why Use Schema Markup?
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Rich Results in Search: Schema markup enables rich snippets, knowledge graphs, and other enhanced search features that make your content stand out.
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Better Search Engine Understanding: Structured data removes ambiguity, helping search engines understand your content’s context and purpose with certainty.
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Improved CTR: Rich results typically have higher click-through rates than standard search results, potentially driving more traffic to your site.
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Voice Search Optimization: Properly structured data helps voice assistants better understand and present your content.
Choosing the Right Schema Type
This tool supports several schema types, each serving a specific purpose:
Article Schema
Best for: Blog posts, news articles, editorial content Key properties:
- Headline
- Author
- Date published
- Featured image
- Article body
Product Schema
Best for: E-commerce products, digital goods Key properties:
- Name
- Description
- Price
- Availability
- Reviews
- Brand
LocalBusiness Schema
Best for: Physical stores, service businesses Key properties:
- Business name
- Address
- Opening hours
- Contact information
- Service area
Organization Schema
Best for: Company websites, business profiles Key properties:
- Name
- Logo
- Contact information
- Social profiles
- Address
Person Schema
Best for: Personal websites, author pages Key properties:
- Name
- Job title
- Affiliation
- Social profiles
- Biography
Best Practices for Schema Implementation
1. Choose the Most Specific Type
Always use the most specific schema type that accurately represents your content. For example, if you’re marking up a news article, use NewsArticle instead of the more generic Article type.
2. Include Required Properties
Each schema type has required and recommended properties:
- Required properties must be included for valid markup
- Recommended properties enhance rich results
- Optional properties provide additional context
3. Maintain Accuracy
- Keep information up-to-date
- Ensure consistency with visible page content
- Remove or update outdated markup
4. Validate Your Markup
Always test your schema markup using:
- Google’s Rich Results Test
- Schema.org Validator
- Google Search Console
5. Monitor Performance
Track the impact of your schema markup:
- Monitor rich result performance in Search Console
- Track click-through rates for pages with schema
- Test different property combinations
Common Implementation Mistakes to Avoid
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Incorrect Property Values: Ensure all property values match the expected format and type.
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Missing Required Properties: Include all required properties for your chosen schema type.
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Inconsistent Information: Schema data should match the visible content on your page.
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Duplicate Markup: Avoid multiple instances of the same schema type on one page.
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Irrelevant Properties: Only include properties that are relevant to your content.
Testing and Validation
After generating your schema markup:
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Validate the Syntax: Use the Schema Markup Validator to check for technical errors.
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Test Rich Results: Use Google’s Rich Results Test to preview how your page might appear in search.
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Check Mobile Display: Ensure rich results look good on mobile devices.
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Monitor Search Console: Track implementation errors and rich result performance.
Implementation Guide
1. Generate Your Markup
- Select the appropriate schema type
- Fill in all required fields
- Add recommended properties
- Generate the JSON-LD code
2. Add to Your Website
<head>
<script type="application/ld+json">
{
// Your generated schema markup here
}
</script>
</head>3. Validate and Test
- Use the Schema Markup Validator
- Test with Google’s Rich Results Test
- Monitor Search Console for errors
4. Monitor and Optimize
- Track rich result performance
- Update markup as content changes
- Add more properties as needed
Additional Resources
