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How BigB MMA transformed their digital presence
12× increase in monthly enquiries
BigB MMA had the coaches, the reputation, and the community buzz — but none of it lived online. No website. No place for prospects to learn more. No digital home that matched the energy inside the gym.
So when they came to us, the mission was clear: take a respected local gym and make it impossible to miss online.
The Numbers
12× Increase in monthly enquiries
15 → 65+ Membership growth
98/100 PageSpeed score
Top 1–3 rankings For every major high-intent keyword
Within months of launch, BigB MMA went from a quiet trickle of 5 enquiries per month to a steady 60+ — enough to fill every class, hit capacity, and start planning a second location. And behind the scenes, their search presence exploded. They now rank between positions 1 and 3 for keywords like “mma coimbatore” and “jiu jitsu coimbatore”, with the homepage pulling over 17,000 impressions on its own.
How We Did It
We didn’t try to reinvent the wheel. We focused on what actually matters for local service businesses: speed, clarity, and trust.
We built BigB MMA a lightning-fast, mobile-first website that makes a strong first impression and an easy next step. Clear programs. Clean navigation. A schedule you can skim in seconds. And a design that feels modern without getting in the way.
Then we layered in structure — a solid SEO foundation, clean metadata, and a content system that grows as the gym does.
Visitors responded immediately. So did Google.
The SEO Story
The moment the site went live, Google started paying attention. Within weeks:
- BigB MMA ranked in the top 3 for every major high-intent term
- Their branded searches hit 17% CTR, signaling strong trust
- The Brazilian Jiu-Jitsu page pulled high-engagement clicks from motivated searchers
- Daily impressions climbed to 800–900+ consistently
It wasn’t a fluke — the search data told the story. BigB MMA was suddenly everywhere their prospects were looking.
Empowering the Gym to Grow
One of the biggest wins wasn’t even visible to users. We built a system that let the team update the site with a simple prompt:
“Add a new Jiu-Jitsu class on Tuesdays at 7pm.”
No plugins. No dashboards. No technical knowledge. Just quick updates that keep the site useful and the gym running smoothly.
What BigB MMA Had to Say
“Exactly what we needed — fast, mobile-friendly, and surprisingly easy to update. We’ve seen a huge increase in enquiries since launch.” — Belbin Samraj, Owner & Head Coach
A Digital Presence Built to Win
At the end of the day, this wasn’t about pixels or pages. It was about giving a great gym the digital visibility it deserved — and the results speak for themselves.
If you want your website to attract more customers, rank higher, and actually help your business grow, let’s talk.
👉 Book a free strategy callSamuel Francis is the founder of Crafting Clicks with over 10 years of experience in digital design, branding, and SEO. He led the BigB MMA project from strategy to execution.