Free Schema Markup Generator (JSON-LD) - Structured Data Tool

Crafting Clicks Tools

Free Tool

Generate valid JSON-LD schema markup for your website. Create structured data for Articles, Products, Local Business, FAQs, Events, and more to improve your SEO and enable rich results.

Select Schema Type

What is Schema Markup?

Schema markup (also known as structured data) is code that you add to your website to help search engines understand your content better. It uses a standardized vocabulary from Schema.org to describe things like articles, products, events, businesses, and more.

When search engines understand your content, they can display rich results (also called rich snippets) - enhanced search listings that stand out and provide more information to users directly in the search results.

Why Use JSON-LD?

There are three main formats for structured data: JSON-LD, Microdata, and RDFa. Google recommends JSON-LD because:

Easy to implement - It’s a script that goes in the <head> or <body> of your page, separate from your HTML markup
Easy to maintain - You don’t need to modify your existing HTML structure
Less error-prone - Since it’s separate from your content, there’s less chance of breaking something
Dynamic content friendly - Works well with JavaScript-generated content

Supported Schema Types

Our generator supports the most commonly used schema types:

Content Types

Article / BlogPosting - For news articles, blog posts, and other editorial content
FAQPage - For frequently asked questions pages (can earn FAQ rich results)
HowTo - For step-by-step instructions and tutorials

Business & Organization

Organization - For companies, brands, and institutions
LocalBusiness - For physical business locations with address and hours
Person - For individuals, authors, and professionals

Products & Commerce

Product - For products with pricing, availability, and reviews

Event - For concerts, conferences, workshops, and other events
BreadcrumbList - For breadcrumb navigation trails
WebSite - For sitewide information and search functionality

How to Add Schema to Your Website

Generate your schema using the tool above
Copy the JSON-LD code by clicking the copy button
Add to your HTML - Paste the code inside a <script type="application/ld+json"> tag
Place it correctly - Add to the <head> section or end of <body>
Validate - Use Google’s Rich Results Test to check for errors

Example Implementation

<head>
  <!-- Your other head tags -->
  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Your Article Title",
    ...
  }
  </script>
</head>

Best Practices

Be accurate - Only describe content that actually exists on the page
Use specific types - Choose the most specific schema type (e.g., LocalBusiness over Organization)
Include required properties - Each schema type has required and recommended properties
Test before publishing - Always validate your markup with testing tools
Keep it updated - Update your schema when page content changes

Validating Your Schema

After generating and implementing your schema, validate it with these official tools:

Google Rich Results Test - See which Google rich results your page is eligible for
Schema.org Validator - Check general schema validity without platform-specific features

Written bySamuel Francis•Founder & SEO Strategist

Samuel Francis is the founder of Crafting Clicks with over 10 years of experience in digital design, branding, and SEO. He specializes in technical SEO and website optimization.

Published: November 30, 2025 Last reviewed: November 30, 2025

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