- Who We AreCrafting ClicksJune 1, 2025Building websites without limits to help your business grow online.
- From Platform Dependency to Owned GrowthNoir Creative StudioJan 15, 2026Noir Creative Studio had built a successful Canva template business - but growth was tied to a single marketplace. See how we rebuilt their foundation for ownership and control.
- 12× increase in monthly enquiriesBigB MMAJan 1, 2026BigB MMA had the coaches, the reputation, and the community buzz — but none of it lived online. See how we changed that.
- Free Lead Opportunity CalculatorCrafting Clicks ToolsJan 1, 2026Most websites don't have a traffic problem. They have a conversion problem. This free tool helps you calculate how many leads and how much revenue your website is leaving on the table.
- Custom WhatsApp Message GeneratorCrafting Clicks ToolsDec 31, 2025Create custom WhatsApp links with pre-filled messages to boost conversions for your local business.
- Free Technical SEO Audit Tool - Comprehensive Website AnalysisCrafting Clicks ToolsDec 20, 2025Get a free technical SEO audit of your website. Analyze meta tags, structured data, mobile-friendliness, page speed, and more with our comprehensive SEO checker.
- Free Schema Markup Generator (JSON-LD) - Structured Data ToolCrafting Clicks ToolsNov 30, 2025Generate valid JSON-LD schema markup for your website. Create structured data for Articles, Products, Local Business, FAQs, Events, and more to improve your SEO and enable rich results.
- Free Page Speed Checker - Analyze Your Website PerformanceCrafting Clicks ToolsOct 27, 2025Check your website's page speed and Core Web Vitals with our free tool. Get actionable insights to improve loading times and user experience.
- Why Page Speed Insights Matter for Modern BusinessesCrafting Clicks BlogJan 27, 2025Learn why page speed is critical for user experience, SEO, and conversion rates, and how to optimize your site for better performance.
- The Ultimate Guide to Technical SEO Tools: Boost Your Website's PerformanceCrafting Clicks BlogJan 15, 2025Discover the essential technical SEO tools that can transform your website's performance, improve user experience, and drive more organic traffic.
- Redirect Checker Tool - Analyze 301, 302 & ChainsCrafting Clicks ToolsJan 15, 2025Free online redirect checker tool. Analyze 301 vs 302 redirects, check redirect chains, inspect HTTP headers, and verify meta refresh or JavaScript redirects.
- Website Conversion Rate OptimizationCrafting ClicksJan 15, 2025Transform your website visitors into customers with data-driven CRO strategies that maximize your conversion rates and revenue.
- Website DesignCrafting ClicksJan 15, 2025Create stunning, user-friendly websites that captivate your audience and drive results through beautiful, conversion-focused design.
- Website DevelopmentCrafting ClicksJan 15, 2025Build fast, secure, and scalable websites with cutting-edge technology. From simple sites to complex web applications, we bring your vision to life.
- Answer Engine OptimizationCrafting ClicksJan 15, 2025Position your brand as the definitive answer in AI-powered search results. Optimize for ChatGPT, Google SGE, Perplexity, and other AI answer engines.
- Search Engine OptimizationCrafting ClicksJan 15, 2025Drive organic traffic and revenue with comprehensive SEO strategies. Dominate search results and outrank your competition.
From Platform Dependency to Owned Growth
How Noir Creative Studio rebuilt control, resilience, and momentum
Client Noir Creative Studio
Industry Digital Products
Engagement Type Focused Growth Project
The Challenge
Noir Creative Studio had built a successful Canva template business - but like many digital brands, growth was tied to a single marketplace.
When Etsy paused operations in India, the risk became real overnight:
- No direct access to customers
- No control over distribution
- No clear path to grow independently
They needed more than a quick workaround. They needed a foundation they could build on.
Our Approach
We didn’t start with tools or platforms. We started with one question:
What does this business need in order to grow without being vulnerable to external decisions?
From there, we focused on:
- Creating a direct channel to customers
- Ensuring global reach without compliance friction
- Keeping the setup lean, fast, and founder-manageable
Every decision was filtered through long-term ownership and clarity, not short-term convenience.
The Build
The final solution gave Noir Creative Studio:
- A fast, independent storefront built for global customers
- A payments and compliance setup that removed regional limitations
- Clear visibility into how customers discover, engage, and convert
- Most importantly, it removed dependency on any single platform.
View technical details
For those interested in the stack:
- Frontend: Astro (for performance)
- Payments: Lemon Squeezy (Merchant of Record for global compliance)
- Analytics: PostHog
- Hosting: Vercel
- CMS: Git-based workflow with AI-assisted updates
The Outcome
By moving to an owned growth setup, Noir Creative Studio gained:
- Independence from third-party marketplace risk
- A direct relationship with their customers
- A foundation designed to support long-term growth, not just transactions
Instead of reacting to platform changes, they now control how and where the business grows.
Founder Enablement
This wasn’t just a handoff - it was a capability shift. The team was equipped to:
- Manage updates confidently
- Understand what’s working and why
- Make informed growth decisions without external dependency
“We didn’t just receive a website - we gained a system we actually understand and control.”
Why This Matters
This project wasn’t about building a store. It was about reducing risk, increasing clarity, and restoring control - the foundations of sustainable growth.
If you’re building a business that depends heavily on platforms you don’t control, this kind of shift can change what growth looks like.
We’re always open to conversations where ownership, clarity, and long-term momentum matter.
👉 Start a conversationSamuel Francis is the founder of Crafting Clicks with over 10 years of experience in digital design, branding, and SEO. He led the Noir Creative Studio project from strategy to execution.