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Free Technical SEO Audit Tool - Comprehensive Website Analysis
Get a free technical SEO audit of your website. Analyze meta tags, structured data, mobile-friendliness, page speed, and more with our comprehensive SEO checker.
What is Technical SEO?
Technical SEO refers to the behind-the-scenes optimizations that make your website accessible, crawlable, and indexable by search engines. Unlike content SEO (which focuses on keywords and content quality), technical SEO ensures that search engines can properly discover, understand, and rank your pages.
Why Technical SEO Matters
Technical SEO is the foundation of your website’s search engine visibility. Even if you have great content, search engines won’t be able to properly index and rank your site if there are technical issues blocking them. Common problems include:
- Missing or poorly optimized meta tags that prevent proper display in search results
- Broken or missing robots.txt files that confuse search engine crawlers
- Missing sitemaps that make it harder for search engines to discover all your pages
- Mobile-friendliness issues that hurt your rankings in mobile search results
- Slow page load times that negatively impact user experience and rankings
- Missing structured data that prevents rich snippets in search results
Understanding Your Audit Results
Our technical SEO audit tool analyzes your website across multiple categories:
On-Page SEO Elements
Meta Tags: Your title and description tags are what appear in search results. They should be unique, descriptive, and within optimal length limits (50-60 characters for titles, 150-160 for descriptions).
Open Graph Tags: These control how your content appears when shared on social media platforms like Facebook and LinkedIn.
Canonical Tags: These tell search engines which version of a page is the “master” copy, preventing duplicate content issues.
Technical Infrastructure
Robots.txt: This file tells search engines which parts of your site they can and cannot crawl. A missing or misconfigured robots.txt can block important pages from being indexed.
Sitemap.xml: Your sitemap helps search engines discover all the pages on your site. It’s especially important for large websites.
HTTPS/SSL: Secure connections are not just about security—Google uses HTTPS as a ranking signal.
Mobile & Performance
Mobile-Friendliness: With mobile-first indexing, your site must work well on mobile devices. This includes proper viewport settings and responsive design.
Page Speed: Fast-loading pages provide better user experience and rank higher in search results. Our audit checks for compression, caching headers, and other performance indicators.
Content Structure
Heading Hierarchy: Proper use of H1-H6 tags helps search engines understand your content structure. You should have one H1 per page and use headings to organize content logically.
Image Optimization: Images should have descriptive alt text for accessibility and SEO. Missing alt tags are a common issue that can hurt your rankings.
Structured Data: Schema.org markup helps search engines understand your content and can enable rich snippets in search results.
Common Issues and How to Fix Them
Missing Meta Description
Problem: Your page doesn’t have a meta description tag.
Fix: Add a <meta name="description" content="Your description here"> tag in the <head> section. Keep it between 150-160 characters and make it compelling to encourage clicks.
Multiple H1 Tags
Problem: Your page has more than one H1 heading.
Fix: Use only one H1 tag per page for your main heading. Use H2, H3, etc. for subheadings to create a proper hierarchy.
Missing Alt Text on Images
Problem: Some images don’t have alt attributes.
Fix: Add descriptive alt text to all images: <img src="image.jpg" alt="Description of image">. This helps both SEO and accessibility.
No Robots.txt File
Problem: Your site doesn’t have a robots.txt file.
Fix: Create a robots.txt file in your site’s root directory. At minimum, it should allow crawling and reference your sitemap:
User-agent: *
Allow: /
Sitemap: https://yoursite.com/sitemap.xmlMissing Sitemap
Problem: No sitemap.xml file found.
Fix: Generate a sitemap (most CMS platforms do this automatically) and submit it to Google Search Console. The sitemap should list all important pages on your site.
Not Using HTTPS
Problem: Your site uses HTTP instead of HTTPS.
Fix: Obtain an SSL certificate and configure your server to use HTTPS. Most hosting providers offer free SSL certificates through Let’s Encrypt.
Best Practices for Technical SEO
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Keep Meta Tags Unique: Each page should have unique title and description tags that accurately describe the page content.
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Optimize for Mobile: Ensure your site is fully responsive and passes mobile-friendly tests.
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Improve Page Speed: Compress images, enable browser caching, and minimize code to improve load times.
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Use Structured Data: Implement Schema.org markup to help search engines understand your content.
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Monitor Regularly: Technical SEO isn’t a one-time task. Run audits regularly to catch new issues as your site evolves.
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Fix Critical Issues First: Address “fail” status items before “warnings” or “info” items, as these have the biggest impact on SEO.
Next Steps After Your Audit
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Prioritize Fixes: Start with critical issues (marked as “fail”) that can significantly impact your SEO.
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Test Changes: After making fixes, re-run the audit to verify improvements.
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Monitor Performance: Use Google Search Console to monitor how your technical SEO improvements affect your search rankings and visibility.
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Stay Updated: Technical SEO best practices evolve. Run regular audits to stay on top of new requirements.
Use our free tool above to get a comprehensive analysis of your website’s technical SEO health and actionable recommendations for improvement.
Samuel Francis is the founder of Crafting Clicks with over 10 years of experience in digital design, branding, and SEO. He specializes in technical SEO and website optimization.