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Lawyer Lead Opportunity Calculator | Free Case Acquisition Calculator
Calculate how many legal cases your website is missing. This free calculator shows your missed case revenue and lead opportunity for law firms.
Crafting Clicks Lead Opportunity Calculator
See how many leads your website could be generating
Answer 5 quick questions to calculate your lead and revenue opportunity
Check Google Analytics or estimate based on your traffic
For subscriptions, retainers, or memberships
Lawyers Don’t Get Clients from Impulse Decisions
Legal services are high-stakes, high-consideration purchases. People research extensively before choosing a lawyer.
Your website needs to demonstrate expertise, build trust, and make potential clients feel confident you can help them. If it doesn’t, they find another attorney.
This calculator shows:
- How many case enquiries you should be getting from your website traffic
- The case revenue you’re losing every single month
- The annual revenue impact of missed conversions
- A clear headline showing your missed opportunity (e.g., “You’re Missing X Leads Per Month ($Y in Annual Revenue)“)
How It Works for Law Firms
The calculator asks about your law firm’s specific numbers:
- Monthly website visitors — How many people find your law firm’s website each month?
- Visitor → Consultation rate — What percentage of visitors book a consultation or contact you?
- Consultation → Case rate — What percentage of consultations become paying clients?
- Average case value — Your typical case fee or retainer amount
- Case duration (Optional) — For ongoing cases, average case length for revenue calculation
Then you’ll see:
- Your current estimated case leads per month
- Your potential leads at industry-average conversion rates
- Missed consultations based on legal industry benchmarks
- Missed case revenue
- Annual revenue impact on your law firm
The calculator displays this as a clear headline showing exactly how much revenue you’re leaving on the table.
Why This Matters for Law Firms
A law firm with 2,000 monthly website visitors at 2% consultation rate gets 40 consultations per month.
Bump that to 4% (which is achievable with better website conversion), and you’re at 80 consultations per month.
If 25% of those convert at $3,000 average case value, that’s an extra $30,000 in case revenue per month.
Legal cases are high-value. Small conversion improvements create massive revenue impact.
Common Issues We See with Law Firm Websites
1. No Clear Practice Area Focus
Visitors can’t tell what you specialize in. Make your practice areas obvious and show expertise in each.
2. Missing Credentials and Results
No bar admissions, case results, or client testimonials visible. Legal clients need proof of competence.
3. Complicated Contact Process
If booking a consultation requires multiple steps or forms, potential clients abandon. Make it simple and immediate.
4. No Attorney Profiles
People hire lawyers, not law firms. Show your attorneys, their backgrounds, and why they’re the right choice.
5. Weak Content Strategy
No blog posts, case studies, or educational content. Legal clients research extensively — give them valuable information.
What to Do After the Calculator
Once you see your numbers, you’ll know exactly where to focus:
If visitor-to-consultation is low: Focus on your website’s conversion — practice area clarity, trust signals, easy consultation booking.
If consultation-to-case is low: Focus on your consultation process — preparation, presentation, follow-up quality.
If both are low: Start with the website. You need consultations before you can convert cases.
Need Help?
We'll look at your law firm's website and tell you the 3 things that would make the biggest impact on your case enquiries.
Samuel Francis is the founder of Crafting Clicks with over 10 years of experience in digital design, branding, and SEO. He specializes in conversion optimization and lead generation strategies.