- Who We AreCrafting ClicksJune 1, 2025Building websites without limits to help your business grow online.
- How BigB MMA transformed their digital presenceBigB MMAJan 1, 2026BigB MMA had the coaches, the reputation, and the community buzz — but none of it lived online. See how we changed that.
- Free Lead Opportunity CalculatorCrafting Clicks ToolsJan 1, 2026Most websites don't have a traffic problem. They have a conversion problem. This free tool helps you calculate how many leads and how much revenue your website is leaving on the table.
- Custom WhatsApp Message GeneratorCrafting Clicks ToolsDec 31, 2025Create custom WhatsApp links with pre-filled messages to boost conversions for your local business.
- Free Technical SEO Audit Tool - Comprehensive Website AnalysisCrafting Clicks ToolsDec 20, 2025Get a free technical SEO audit of your website. Analyze meta tags, structured data, mobile-friendliness, page speed, and more with our comprehensive SEO checker.
- Free Schema Markup Generator (JSON-LD) - Structured Data ToolCrafting Clicks ToolsNov 30, 2025Generate valid JSON-LD schema markup for your website. Create structured data for Articles, Products, Local Business, FAQs, Events, and more to improve your SEO and enable rich results.
- Free Page Speed Checker - Analyze Your Website PerformanceCrafting Clicks ToolsOct 27, 2025Check your website's page speed and Core Web Vitals with our free tool. Get actionable insights to improve loading times and user experience.
- Why Page Speed Insights Matter for Modern BusinessesCrafting Clicks BlogJan 27, 2025Learn why page speed is critical for user experience, SEO, and conversion rates, and how to optimize your site for better performance.
- The Ultimate Guide to Technical SEO Tools: Boost Your Website's PerformanceCrafting Clicks BlogJan 15, 2025Discover the essential technical SEO tools that can transform your website's performance, improve user experience, and drive more organic traffic.
- Redirect Checker Tool - Analyze 301, 302 & ChainsCrafting Clicks ToolsJan 15, 2025Free online redirect checker tool. Analyze 301 vs 302 redirects, check redirect chains, inspect HTTP headers, and verify meta refresh or JavaScript redirects.
- Website Conversion Rate OptimizationCrafting ClicksJan 15, 2025Transform your website visitors into customers with data-driven CRO strategies that maximize your conversion rates and revenue.
- Website DesignCrafting ClicksJan 15, 2025Create stunning, user-friendly websites that captivate your audience and drive results through beautiful, conversion-focused design.
- Website DevelopmentCrafting ClicksJan 15, 2025Build fast, secure, and scalable websites with cutting-edge technology. From simple sites to complex web applications, we bring your vision to life.
- Answer Engine OptimizationCrafting ClicksJan 15, 2025Position your brand as the definitive answer in AI-powered search results. Optimize for ChatGPT, Google SGE, Perplexity, and other AI answer engines.
- Search Engine OptimizationCrafting ClicksJan 15, 2025Drive organic traffic and revenue with comprehensive SEO strategies. Dominate search results and outrank your competition.
Gym Lead Opportunity Calculator | Free Membership Revenue Calculator
Calculate how many gym memberships your website is missing. This free calculator shows your missed membership revenue and lead opportunity.
Crafting Clicks Lead Opportunity Calculator
See how many leads your website could be generating
Answer 5 quick questions to calculate your lead and revenue opportunity
Check Google Analytics or estimate based on your traffic
For subscriptions, retainers, or memberships
Gyms Don’t Sell Impulse Purchases
Members commit to monthly payments, often for 6-12 months. That’s a high-consideration decision.
Your website needs to earn trust, answer objections, and make signing up feel easy. If it doesn’t, visitors leave — and join the gym down the street instead.
This calculator shows:
- How many sign-up enquiries you should be getting from your website traffic
- The membership revenue you’re losing every single month
- The annual revenue impact of missed conversions
- A clear headline showing your missed opportunity (e.g., “You’re Missing X Leads Per Month ($Y in Annual Revenue)“)
How It Works for Gyms
The calculator asks about your gym’s specific numbers:
- Monthly website visitors — How many people find your gym’s website each month?
- Visitor → Enquiry rate — What percentage of visitors contact you or request a tour?
- Enquiry → Membership rate — What percentage of enquiries become paying members?
- Average membership value — Your typical monthly membership fee
- Average membership length — How long members stay (for lifetime value calculation)
Then you’ll see:
- Your current estimated membership leads per month
- Your potential leads at industry-average conversion rates
- Missed enquiries based on fitness industry benchmarks
- Missed monthly recurring revenue
- Annual revenue impact on your gym’s bottom line
The calculator displays this as a clear headline showing exactly how much revenue you’re leaving on the table.
Why This Matters for Fitness Businesses
A gym with 2,000 monthly website visitors at 2% enquiry rate gets 40 leads per month.
Bump that to 4% (which is achievable with basic CRO fixes), and you’re at 80 leads per month.
If 25% of those convert at $100/month with 8-month average tenure, that’s an extra $8,000 in membership revenue per month.
The numbers add up fast in recurring revenue businesses.
Common Issues We See with Gym Websites
1. No Clear Call-to-Action
Visitors don’t know if they should call, email, book a tour, or just show up. Make it obvious.
2. Missing Social Proof
No member testimonials, transformation photos, or Google reviews on the website. People need to see others like them succeeding.
3. Pricing Hidden or Complicated
If visitors can’t figure out what it costs, they assume it’s too expensive and leave.
4. No Mobile Optimization
Most local gym searches happen on phones. If your site is slow or hard to navigate on mobile, you’re losing members.
5. Weak “About” Section
People buy from people. Show your trainers, your facility, your community. Make them want to be part of it.
What to Do After the Calculator
Once you see your numbers, you’ll know exactly where to focus:
If visitor-to-enquiry is low: Focus on your website’s conversion — CTAs, trust signals, offer clarity.
If enquiry-to-member is low: Focus on your follow-up process — speed, consistency, offer presentation.
If both are low: Start with the website. You need leads before you can close them.
Need Help?
We'll look at your gym's website and tell you the 3 things that would make the biggest impact on your sign-ups.
Samuel Francis is the founder of Crafting Clicks with over 10 years of experience in digital design, branding, and SEO. He specializes in conversion optimization and lead generation strategies.