- Who We AreCrafting ClicksJune 1, 2025Building websites without limits to help your business grow online.
- How BigB MMA transformed their digital presenceBigB MMAJan 1, 2026BigB MMA had the coaches, the reputation, and the community buzz — but none of it lived online. See how we changed that.
- Free Lead Opportunity CalculatorCrafting Clicks ToolsJan 1, 2026Most websites don't have a traffic problem. They have a conversion problem. This free tool helps you calculate how many leads and how much revenue your website is leaving on the table.
- Custom WhatsApp Message GeneratorCrafting Clicks ToolsDec 31, 2025Create custom WhatsApp links with pre-filled messages to boost conversions for your local business.
- Free Technical SEO Audit Tool - Comprehensive Website AnalysisCrafting Clicks ToolsDec 20, 2025Get a free technical SEO audit of your website. Analyze meta tags, structured data, mobile-friendliness, page speed, and more with our comprehensive SEO checker.
- Free Schema Markup Generator (JSON-LD) - Structured Data ToolCrafting Clicks ToolsNov 30, 2025Generate valid JSON-LD schema markup for your website. Create structured data for Articles, Products, Local Business, FAQs, Events, and more to improve your SEO and enable rich results.
- Free Page Speed Checker - Analyze Your Website PerformanceCrafting Clicks ToolsOct 27, 2025Check your website's page speed and Core Web Vitals with our free tool. Get actionable insights to improve loading times and user experience.
- Why Page Speed Insights Matter for Modern BusinessesCrafting Clicks BlogJan 27, 2025Learn why page speed is critical for user experience, SEO, and conversion rates, and how to optimize your site for better performance.
- The Ultimate Guide to Technical SEO Tools: Boost Your Website's PerformanceCrafting Clicks BlogJan 15, 2025Discover the essential technical SEO tools that can transform your website's performance, improve user experience, and drive more organic traffic.
- Redirect Checker Tool - Analyze 301, 302 & ChainsCrafting Clicks ToolsJan 15, 2025Free online redirect checker tool. Analyze 301 vs 302 redirects, check redirect chains, inspect HTTP headers, and verify meta refresh or JavaScript redirects.
- Website Conversion Rate OptimizationCrafting ClicksJan 15, 2025Transform your website visitors into customers with data-driven CRO strategies that maximize your conversion rates and revenue.
- Website DesignCrafting ClicksJan 15, 2025Create stunning, user-friendly websites that captivate your audience and drive results through beautiful, conversion-focused design.
- Website DevelopmentCrafting ClicksJan 15, 2025Build fast, secure, and scalable websites with cutting-edge technology. From simple sites to complex web applications, we bring your vision to life.
- Answer Engine OptimizationCrafting ClicksJan 15, 2025Position your brand as the definitive answer in AI-powered search results. Optimize for ChatGPT, Google SGE, Perplexity, and other AI answer engines.
- Search Engine OptimizationCrafting ClicksJan 15, 2025Drive organic traffic and revenue with comprehensive SEO strategies. Dominate search results and outrank your competition.
Local Business Lead Opportunity Calculator | Free Foot Traffic Revenue Calculator
Calculate how many customers your website is missing. This free calculator shows your missed revenue and lead opportunity for local businesses.
Crafting Clicks Lead Opportunity Calculator
See how many leads your website could be generating
Answer 5 quick questions to calculate your lead and revenue opportunity
Check Google Analytics or estimate based on your traffic
For subscriptions, retainers, or memberships
Local Businesses Compete for Nearby Customers
Most local customers search online before visiting. If your website doesn’t convert, they choose a competitor down the street.
Your website needs to make it easy for local customers to find you, contact you, and visit you. If it doesn’t, they go elsewhere.
This calculator shows:
- How many customer enquiries you should be getting from your website traffic
- The revenue you’re losing every single month
- The annual revenue impact of missed conversions
- A clear headline showing your missed opportunity (e.g., “You’re Missing X Leads Per Month ($Y in Annual Revenue)“)
How It Works for Local Businesses
The calculator asks about your local business’s specific numbers:
- Monthly website visitors — How many people find your local business website each month?
- Visitor → Enquiry rate — What percentage of visitors call, email, or visit your business?
- Enquiry → Customer rate — What percentage of enquiries become paying customers?
- Average transaction value — Your typical customer purchase or service value
- Customer frequency (Optional) — For repeat customers, average visits per month
Then you’ll see:
- Your current estimated customer leads per month
- Your potential leads at industry-average conversion rates
- Missed customer enquiries based on local business benchmarks
- Missed revenue
- Annual revenue impact on your local business
The calculator displays this as a clear headline showing exactly how much revenue you’re leaving on the table.
Why This Matters for Local Businesses
A local business with 1,000 monthly website visitors at 3% enquiry rate gets 30 customer enquiries per month.
Bump that to 5% (which is achievable with better local SEO and website conversion), and you’re at 50 enquiries per month.
If 60% of those convert at $100 average transaction, that’s an extra $1,200 in revenue per month.
For local businesses, every customer counts. Small conversion improvements create meaningful revenue impact.
Common Issues We See with Local Business Websites
1. No Clear Location Information
Visitors can’t find your address, hours, or directions. Make location and contact information prominent.
2. Missing Google Reviews
No reviews visible or low review count. Local customers rely heavily on reviews before visiting.
3. Hard to Contact
Phone number buried, no click-to-call, or contact form is complicated. Local customers want to call or visit — make it easy.
4. No Local SEO Optimization
Not showing up in “near me” searches. Local SEO is critical for foot traffic and phone calls.
5. Weak Mobile Experience
Most local searches happen on mobile. If your site is slow or hard to use on phones, you’re losing customers.
What to Do After the Calculator
Once you see your numbers, you’ll know exactly where to focus:
If visitor-to-enquiry is low: Focus on your website’s conversion — location clarity, easy contact, local SEO optimization.
If enquiry-to-customer is low: Focus on your in-person or phone experience — service quality, response speed, customer experience.
If both are low: Start with the website and local SEO. You need visibility before you can convert customers.
Need Help?
We'll look at your local business website and tell you the 3 things that would make the biggest impact on your customer enquiries.
Samuel Francis is the founder of Crafting Clicks with over 10 years of experience in digital design, branding, and SEO. He specializes in conversion optimization and lead generation strategies.