- Who We AreCrafting ClicksJune 1, 2025Building websites without limits to help your business grow online.
- How BigB MMA transformed their digital presenceBigB MMAJan 1, 2026BigB MMA had the coaches, the reputation, and the community buzz — but none of it lived online. See how we changed that.
- Free Lead Opportunity CalculatorCrafting Clicks ToolsJan 1, 2026Most websites don't have a traffic problem. They have a conversion problem. This free tool helps you calculate how many leads and how much revenue your website is leaving on the table.
- Custom WhatsApp Message GeneratorCrafting Clicks ToolsDec 31, 2025Create custom WhatsApp links with pre-filled messages to boost conversions for your local business.
- Free Technical SEO Audit Tool - Comprehensive Website AnalysisCrafting Clicks ToolsDec 20, 2025Get a free technical SEO audit of your website. Analyze meta tags, structured data, mobile-friendliness, page speed, and more with our comprehensive SEO checker.
- Free Schema Markup Generator (JSON-LD) - Structured Data ToolCrafting Clicks ToolsNov 30, 2025Generate valid JSON-LD schema markup for your website. Create structured data for Articles, Products, Local Business, FAQs, Events, and more to improve your SEO and enable rich results.
- Free Page Speed Checker - Analyze Your Website PerformanceCrafting Clicks ToolsOct 27, 2025Check your website's page speed and Core Web Vitals with our free tool. Get actionable insights to improve loading times and user experience.
- Why Page Speed Insights Matter for Modern BusinessesCrafting Clicks BlogJan 27, 2025Learn why page speed is critical for user experience, SEO, and conversion rates, and how to optimize your site for better performance.
- The Ultimate Guide to Technical SEO Tools: Boost Your Website's PerformanceCrafting Clicks BlogJan 15, 2025Discover the essential technical SEO tools that can transform your website's performance, improve user experience, and drive more organic traffic.
- Redirect Checker Tool - Analyze 301, 302 & ChainsCrafting Clicks ToolsJan 15, 2025Free online redirect checker tool. Analyze 301 vs 302 redirects, check redirect chains, inspect HTTP headers, and verify meta refresh or JavaScript redirects.
- Website Conversion Rate OptimizationCrafting ClicksJan 15, 2025Transform your website visitors into customers with data-driven CRO strategies that maximize your conversion rates and revenue.
- Website DesignCrafting ClicksJan 15, 2025Create stunning, user-friendly websites that captivate your audience and drive results through beautiful, conversion-focused design.
- Website DevelopmentCrafting ClicksJan 15, 2025Build fast, secure, and scalable websites with cutting-edge technology. From simple sites to complex web applications, we bring your vision to life.
- Answer Engine OptimizationCrafting ClicksJan 15, 2025Position your brand as the definitive answer in AI-powered search results. Optimize for ChatGPT, Google SGE, Perplexity, and other AI answer engines.
- Search Engine OptimizationCrafting ClicksJan 15, 2025Drive organic traffic and revenue with comprehensive SEO strategies. Dominate search results and outrank your competition.
Real Estate Agent Lead Opportunity Calculator | Free Commission Revenue Calculator
Calculate how many property enquiries your website is missing. This free calculator shows your missed commission revenue and lead opportunity for real estate agents.
Crafting Clicks Lead Opportunity Calculator
See how many leads your website could be generating
Answer 5 quick questions to calculate your lead and revenue opportunity
Check Google Analytics or estimate based on your traffic
For subscriptions, retainers, or memberships
Real Estate Agents Don’t Close Deals from Random Visitors
Property sales are high-value, relationship-driven transactions. Buyers and sellers need to trust you before they’ll work with you.
Your website needs to showcase properties effectively, demonstrate local expertise, and make it easy for people to contact you. If it doesn’t, they find another agent.
This calculator shows:
- How many property enquiries you should be getting from your website traffic
- The commission revenue you’re losing every single month
- The annual revenue impact of missed conversions
- A clear headline showing your missed opportunity (e.g., “You’re Missing X Leads Per Month ($Y in Annual Revenue)“)
How It Works for Real Estate Agents
The calculator asks about your real estate business’s specific numbers:
- Monthly website visitors — How many people find your real estate website each month?
- Visitor → Enquiry rate — What percentage of visitors contact you about a property or request information?
- Enquiry → Sale rate — What percentage of enquiries become closed transactions?
- Average commission value — Your typical commission per transaction
- Transaction frequency (Optional) — For recurring clients, average transactions per year
Then you’ll see:
- Your current estimated property leads per month
- Your potential leads at industry-average conversion rates
- Missed property enquiries based on real estate industry benchmarks
- Missed commission revenue
- Annual revenue impact on your real estate business
The calculator displays this as a clear headline showing exactly how much revenue you’re leaving on the table.
Why This Matters for Real Estate Agents
A real estate agent with 3,000 monthly website visitors at 2% enquiry rate gets 60 property enquiries per month.
Bump that to 4% (which is achievable with better website conversion), and you’re at 120 enquiries per month.
If 15% of those convert at $10,000 average commission, that’s an extra $90,000 in commission revenue per month.
Real estate commissions are high-value. Small conversion improvements create massive revenue impact.
Common Issues We See with Real Estate Websites
1. Poor Property Listings
Low-quality photos, missing information, or outdated listings. Properties sell when they look good online.
2. No Local Market Expertise
Visitors can’t tell if you know the area. Show neighborhood knowledge, market trends, and local insights.
3. Hard to Contact
If your phone number or contact form is buried, potential clients move on. Make contact information prominent and easy.
4. Missing Social Proof
No client testimonials, recent sales, or reviews visible. Real estate is about trust — show you’ve helped others.
5. Weak Mobile Experience
Most property searches happen on mobile. If your site is slow or hard to navigate on phones, you’re losing leads.
What to Do After the Calculator
Once you see your numbers, you’ll know exactly where to focus:
If visitor-to-enquiry is low: Focus on your website’s conversion — property presentation, local expertise, easy contact options.
If enquiry-to-sale is low: Focus on your follow-up process — response speed, communication quality, relationship building.
If both are low: Start with the website. You need enquiries before you can close sales.
Need Help?
We'll look at your real estate website and tell you the 3 things that would make the biggest impact on your property enquiries.
Samuel Francis is the founder of Crafting Clicks with over 10 years of experience in digital design, branding, and SEO. He specializes in conversion optimization and lead generation strategies.